ABOUT ME
Hi, I'm Shawn Ignacio.
I am a graduate of Far Eastern University, Manila in 2011 with a degree in Bachelor of Science in Commerce, Major in Tourism Management. My interest in the culture of countries and my dream to explore the world drove me to take this course. However, due to gender preference on an application for flight attendants, I had little chance of employment in airlines.
With the current trend on social media as a marketing scheme and my hobby on playing video games, I worked for Ignited Games Service Philippines (IGSP) and I Got Games (IGG) as Customer Support. My job in IGSP is to answer queries of our customers; more so, to market our product, which is mobile gaming, using social media. This engagement in social media as one marketing scheme to promote our product was learned hands-on. Also, part of my job is as a Viral Marketer where I have to create reviews about our products using a blogging website and check the responses of the audience to determine its engagement. Another challenging but interesting part of my job is creatively advertising our game products through video in the internet to get people’s attention. While I was still at the company, I create a report on data analysis based on user’s feedback for evaluation and its fascinating how this data could help improve our product and service. I also manage to learn using Photoshop to enhance the picture/image of our product for advertising use. On my second job, I have to answer queries through email and live-chat which I also found interesting that a lot of people are still into emails. What I learned from this experience is the importance of customer relationships and that proper email advice/message or template is an important factor to maximize responses of our customers.
With this experience, I have grown more interest in Digital Marketing. There are a lot of interesting things to know and learn in this field compared to when I pursued customer support. Customer support is a good starting job, however, I can see marketing – digital marketing as a good career. It is gaining its popularity in the Philippines and Digital Marketers are one of the hottest professional sought by employers. It is also one of the fastest growing industries here in the country since the usage of social media is increasing, businesses are also beginning to realize the value of the Internet, and view the web as a platform for communications - this is also one of the reasons why I decided to learn Digital Marketing. I am currently studying in NZIE in New Zealand.
